Slated for opening toward summer’s end at 13 Klines Court, the family-friendly BYOB will cater to customers who share owner Matt Martin’s love for all things smoked in a pit.
More Than Q BBQ has already attracted a sizeable local following by serving up succulent smoked meats, along with southern sides, like burnt end baked beans, collard greens, and cheesy grits.
“We’ve been in the Stockton Farm Market for four years, and we’ve been bursting at the seams for the last two,” explained Martin. “I was approached about the Lambertville space by the owner, and I was already looking in town because we have so many Lambertville customers, and our name is known here.”
Born and raised in Phoenix, Martin, 40, graduated from Council Rock High School in 1994, and lives in Washington Crossing with his wife Beth and two children. He started out in sales after attending the University of Maryland, and moved to Chicago while courting Beth, ultimately attending cooking school. It was there that Martin helped open the prepared foods section of the Whole Foods
Lincoln Park location, working his way to management, and being transferred to Philadelphia in 2011.
In 2013, a friend was starting a barbecue stand at the Stockton Farm Market, asked Martin to join him, but then suddenly had to leave the area. Martin bought him out, started quickly honing his barbecue skills, and the rest is history, including the opening of an Easton Farmer’s Market outlet on April 15 of this year.
Now, let’s talk meat: Martin keeps it simple and direct, dry-rubbing the cuts and smoking them over wood. If you’re the impatient type of carnivore and want to know the real skinny, start with the brisket. Move on to the pulled pork. There’s two vinegary South Carolina sauce squirt bottles you can go crazy with, but you might try the mustard-based variety, say several online reviewers.
“I believe menus don’t need to be long — the meat is the centerpiece,” Martin observed. “My philosophy is that the each week presents a new challenge to perfect the meat.”
More Than BBQ‘s promo material describes the fare as “grown-up,” and Martin explained what the term means.
“We’re not doing jalepeno poppers, and macaroni and cheese balls,” he said. “We worry about garnish; about plate presentation.”
Created by Roger Smith/GDC Architecture of Stockton, the new Lambertville space will feature rustic lines of metal and wood, and seat around 40 guests.
“True, authentic Texas-style barbecue is an art, and I respect all the players in this BBQ game,” said Martin. “Our main focus is giving our customers the highest quality BBQ experience we can.”