Neshaminy Creek Brewing Company has announced a new line of beers inspired by Rita’s Italian Ice, called Rita’s Fruit Brews.
The first flavor will be launched on April 15 and is mango, a seasonal blonde ale brewed with mango, and has an alcohol content of 5 percent ABV.
The beer will be available at the Neshaminy Creek locations in Bristol Township’s Croydon section, New Hope Borough, and Dublin Borough and sold in 12- ounces can six-packs while supplies last at beer distributors, grocery, bottle shops, and on draft throughout Pennsylvania, New Jersey, Maryland, and Delaware.
Rita’s Fruit Brews will not be available in Rita’s shops, according to brewery officials.
Rita’s Fruit Brews Mango is brewed with two-row malt, white wheat, Flaked Oats, and hopped with Herkules and Chinook. It is then conditioned on loads of sweet mangoes.
According to Neshaminy Creek Brewing Company, the result is a refreshing beer with a “nostalgic aroma and big fruity flavor that will transport you back to waiting under the signature candy-striped awning for an icy sweet treat.” The beer is highly sessionable and appeals to craft beer drinkers looking for something fresh this spring and summer along with newcomers who may have a sentimental soft spot for Rita’s.
The concept of Rita’s Fruit Brews is a homegrown idea as both brands are based in Bucks County and share history. Philadelphia firefighter Bob Tumolo started Rita’s in 1984 a few minutes from Neshaminy Creek Brewing Company’s Croydon production brewery and taproom, brewery officials said.
“As a lifetime Bucks County resident and Rita’s fan myself, I couldn’t be more excited or proud to launch this beer. The idea originated during the height of the pandemic when taking my kids to Rita’s was one of the few escapes from the monotony of working from home. The brand continues to be such a big part of our summer memories, creating a line of beers inspired by them felt like a no-brainer. Just as fans look to Rita’s to mark a special occasion or treat themselves, I’m hoping they do the same with Rita’s Fruit Brews,” said Kyle Park, director of sales and marketing at Neshaminy Creek Brewing Company.
Linda Chadwick, CEO of Rita’s Licensing LLC, said: “We’re thrilled to see Neshaminy Creek bring Rita’s to life in a new, exciting way for our adult fans. Rita’s Fruit Brews Mango is delightfully refreshing, unexpectedly not too sweet, and is true to the beer quality you can come to expect from Neshaminy Creek. It is sure to be a staple for craft beer lovers and Rita’s adult fans alike, and we can’t wait to see what flavor mashup their brewing team comes up with next.”
To celebrate the release of Rita’s Fruit Brews Mango, Neshaminy Creek will host launch parties at its Croydon and Dublin taprooms featuring family-friendly entertainment including live music, circus pe
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