The Hunterdon County Commissioners have awarded a $7,580 economic development grant to the Lambertville Chamber of Commerce to launch “Explore Lambertville.”
The funding will assist the chamber in developing a unified brand identity for the city, according to a county press release.
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Explore Lambertville is a new branding initiative aimed at boosting local tourism and supporting area businesses.
Planned uses for the grant include creating a new Explore Lambertville logo, updating the city’s tourism website and social media platforms, and installing directional signage throughout Lambertville to guide visitors to local destinations.
According to county officials, the project is designed to enhance the overall visitor experience while reinforcing the city’s role as a major regional attraction.
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“Lambertville is one of Hunterdon County’s most distinctive destinations, with a vibrant downtown, unique businesses and restaurants, arts and cultural attractions, and a strong sense of community,” said Commissioner Jeff Kuhl, who serves alongside Commissioner Susan J. Soloway as co-liaison to the Hunterdon County Department of Economic Development and Tourism. “This grant will help Lambertville build on those strengths by creating a unified brand and making it easier for visitors to discover everything the city has to offer.”
Soloway said there is direct relationship between tourism investments and local commerce.
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“Tourism and economic development are closely connected, and investments that encourage visitors to explore our communities can translate directly into greater support for local businesses,” Soloway said. “Explore Lambertville will give the city new tools to showcase its unique character while encouraging visitors to spend more time discovering its shops, restaurants, attractions, and amenities.”
The branding effort aligns with broader countywide programs intended to support small businesses and promote Hunterdon County municipalities to both residents and tourists.
“Lambertville already has a tremendous story to tell,” Kuhl said. “Explore Lambertville will help bring that story together under a recognizable identity that can strengthen the city’s appeal and support its businesses for years to come.”
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